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Top Masters Sales Academy · Lapeira & Associates
NILDA
Method
Sales Conversation Self-Assessment
Pre-Workshop Call Evaluation Framework
Pre-Workshop Call Evaluation Framework
NNeurostimulation
IInteraction
LLet Go
DDelivery
AAction
Purpose
Self-Assessment Tool
This self-assessment helps agents evaluate how effectively they are leading conversations using the NILDA Method. Move every conversation from pressure to trust, from pitching to guiding, and from selling to serving.
Scoring Guide
1–2
Creates Resistance
3–4
Inconsistent
5–6
Average
7–8
Strong
9–10
Elite Trust-Building
Behavior Matrix
Rate Each Pattern
Sales Call Assessment
Select a score for each behavior — lower scores represent friction, higher scores represent trust-building communication.
← Friction
123
456
789
10
Trust →
NILDA Performance Breakdown
Score Each Phase
Final Call Review
Evaluation Areas
| Evaluation Area | Score / 10 |
|---|
Overall Performance Levels
90–100
Elite NILDA Communicator
75–89
Strong Trust-Based Seller
60–74
Developing Sales Leader
40–59
Inconsistent Communication
Below 40
High Friction / Low Trust
"People resist pressure. People respond to clarity, certainty, empathy, and leadership."
The NILDA Method — Core Principle
Post-Call Reflection
5 Questions