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Top Masters Sales Academy · Lapeira & Associates
NILDA
Method
Sales Conversation Self-Assessment · Pre-Workshop Call Evaluation Framework
NNeurostimulation
IInteraction
LLet Go
DDelivery
AAction
Score Tracking
Call Log & Averages
Session Setup
Enter who is evaluating and who is being evaluated to start tracking call scores.
Purpose
Evaluation Framework
This self-assessment helps agents evaluate how effectively they are leading conversations using the NILDA Method. Move every conversation from pressure to trust, from pitching to guiding, and from selling to serving.
Scoring Guide
1–2
Creates Resistance
3–4
Inconsistent
5–6
Average
7–8
Strong
9–10
Elite Trust-Building
Behavior Matrix
Rate Each Pattern
Sales Call Assessment
Select a score for each behavior — lower = friction, higher = trust-building communication.
← Friction
12345678910
Trust →
NILDA Performance Breakdown
Score Each Question · Avg = Section Score
Rate each question 1–10. The section score is the average of its 4 questions and auto-populates the Final Score Review.
Final Score Review
Auto-Computed from Ratings
All scores are calculated automatically from your matrix and NILDA phase ratings above.
| Evaluation Area | Derived From | Score / 10 |
|---|
Overall Performance Levels
90–100
Elite NILDA Communicator
75–89
Strong Trust-Based Seller
60–74
Developing Sales Leader
40–59
Inconsistent Communication
Below 40
High Friction / Low Trust
"People resist pressure. People respond to clarity, certainty, empathy, and leadership."
The NILDA Method — Core Principle
Post-Call Reflection
5 Questions